When ‘there’ can be
everywhere: On the cross-border use of WhatsApp, Pandora, and Grindr
Arno R Lodder[1]
Cite
as Lodder A.R., “When ‘there’ can be everywhere: On
the cross-border use of
WhatsApp, Pandora, and Grindr”, in European Journal of Law and
Technology, Vol
5, No 2, 2014.
Smart phones and tablets are becoming the main devices
for
accessing Internet, and will outnumber the world population in 2016.
Mobile
Devices contain photos, contacts, unique identifiers, payment data,
logs, etc.,
and are used everywhere, including abroad. Apps process user
information,
including the user’s locality to offer dedicated services and
advertisements,
and may turn on cameras and microphones. Most users lack awareness of
what apps
do, what data are used, and what norms apply. Mobility of users
complicates
norm application. Global use, on a global infrastructure does not match
well
with local, national law.
This paper briefly discusses the quadruplet contracting,
security,
privacy and advertisements. The main question addressed is how the use
of apps,
in particular when crossing borders, has impact on the traditional
jurisdiction
model. Three cases are used to illustrate how apps and smart devices
complicate
norm application. The issue of privacy is exemplified by discussing the
program
WhatsApp, the music app Pandora is used to address copyright, and
finally the
dating app Grindr focuses on criminal law. The already difficult
application
and enforcement of norms on the Internet increases now devices
providing Internet
connections are seamlessly taken from one country to another, and are
always in
the proximity of their users: they are always connected, always
available.
Only
seven years ago Apple introduced the iPhone; the expectancy is that, by
2016,
there will be over 5 billion smart phones users. If we add tablets to
those
figures, soon mobile Internet devices outnumber the world population.
While the
digital divide applies to PC and wired Internet, inhabitants of Africa
and
South America are used to cell phones and are now switching to smart
phones. It
seems the World Wide Web is going to do justice to its name: the
Internet is
becoming truly global. What about the law?
Law is
still primarily local and struggling with ‘traditional’
Internet. Jurisdiction
is based on territory, but whose territory is the Internet?
This question has been addressed without a final answer yet, in a wide
body of
literature that is covered in section 3 of this paper.
The
next five years with increased mobile access to Internet will
further challenge the legal system. Due to the use of mobile devices
the Internet
user can access the Internet with the same device at any place,
including cross-border.
People already use many apps and the number of location based services
is
increasing: local weather and travel information, the nearest
Starbucks,
tourist highlights in the immediate vicinity, near field communication
payments, Groupon offers for nearby restaurants, amber alerts,
locations of
friends (of friends), social media updates, etc. These services are
delivered
on the basis of a contract, and make use of a variety of personal
information.
How
are contracts concluded, and under what conditions? What service does
an app exactly deliver, what data are processed, and by whom, what
features are
used? Is security guaranteed? What is the role of third party
advertisers? In
the light of the current developments these questions demand an
integrated approach.
Questions about contracting, security, privacy and advertisements
cannot be
treated in isolation, but this quadruplet that forms the future
landscape of mobile
Internet services is interconnected and needs a coherent analysis.
Some
authors did cover the topic of mobile devices and apps yet. Mac
Sithigh (2013) analyses the role the app stores play in regulation of
apps and
smart devices. Kemp (2013) discusses contractual and regulatory issues
related
to mobile payments. Tu (2013) also addresses the growing use of smart
devices
for payment, and suggests changes in the regulation of money
transactions that
do take consumers interests into account. Various publications cover
the issue
of privacy in the context of smart devices (e.g., Enck et
al. (2010), Beresford et
al. (2011), and Arabo et al.
(2012)). Leontiadis (2012) discusses the use of advertisements and the
impact
on privacy. All these papers add to the analysis of the legal landscape
that is
briefly
discussed in section 2, viz. norms on
contracting, privacy, security and advertisements applicable to apps.
So far
the world-wide use of Internet hardly led to global norms, but this
may change due to widespread mobile access to Internet in combination
with the
mobility of smart device users. My claim is that global norms are
needed to
protect and facilitate ‘smart users’, with all their personal and
valuable information continuously at the same time physically near them
and
globally connected, in their own country and when traveling abroad. In
section
3 the
topic of crossing borders with smart devices is
introduced.
The
approach in this paper is different from what has been written until
now, because it focuses on the complexity of cross-border law in
relation to
apps and smart devices. The paper adds a new chapter to the older
jurisdiction
on the Internet discussion, and offers an analysis of the need for a
globally
oriented normative framework. The paper discusses three apps: the
communication
app WhatsApp, the music app Pandora, and the dating app Grindr. The
reason to select
these apps is first that these cases cover important Internet law
areas:
WhatsApp focuses on privacy, Pandora on copyright, and Grindr on
criminal law.
Second, the cases describe three different situations regarding
location: The
WhatsApp-case is about legal implications of local use in the
Netherlands, the
Pandora case is about the legal differences between local use in the
USA and
use elsewhere, and the Grindr case is about the use of the app abroad.
Internet
and how we use it is in a transition phase. Access is increasingly
mobile and
on small devices. Services are often delivered via apps instead of via
websites.
In particular location based services may access and use (sensitive)
personal
information. Mobility
of users complicates the application of
norms, viz. what norms do apply to global apps (Facebook, Hotel.com,
Groupon,
etc.) and what norms to local apps? In particular in case of the
former, someone
travelling abroad would not expect a different service when using
global apps.
However, other information may being processed or different information
being
disclosed depending on where the user is physically located.
Norms
on contracting, privacy, security and advertisement can be considered the four pillars concerning
the regulation of apps. All these norms interlock. Terms of
contract should include information on privacy, advertisements, and
security.
Privacy on a smart device without adequate security is without meaning.
Consent
needed to conclude contracts is also needed for the processing of
personal
data. Advertisements are based on processing of personal data. What is
more,
the relevant norms can be subject to various jurisdictions, and a wide
range of
actors is involved: developers, governments, advertisers, apps stores,
etc.
This complexity is used as the background in this paper, and in the
remainder
the focus is on characteristics of cross-border use and three specific
apps.
But first I
briefly introduce the relevant legal issues related
to contracting, privacy, security, and advertisements.
Contracts
are the fundament of law surrounding smart devices and apps. If users
buy apps
they conclude a contract, and before doing so they should be informed
about
privacy, security and if and how advertisements are used. The actual
conclusion
of the contract is not really posing challenges, because at its core,
contract
formation in an electronic environment is not different from other
contract
conclusions, viz. there will be an offer and acceptance, meeting of the
minds,
etc. In the early days of the Internet people feared that mere clicking
could
lead too easily to contracts of which the terms and conditions were not
known,
if at all communicated. This latter aspect, information requirements
related to
electronic contracting, is covered in various European Union directives.
Regarding
information to be communicated the question is first what information
should be
communicated to the buyer of the app, and second how this information
should be
communicated. The European Union Directive 2000/31/EC on e-commerce
created,
besides the principle that any placing of an online order should be
confirmed
by the provider as quickly as possible, a series of information
requirements. Article
5(1) requires information society service providers to present their
name (sub a),
geographical address (sub b), e-mail address (sub c), etc. Article 6
addresses
commercial communications, e.g., these should be clearly identifiable
as such
(sub a), and discounts, premiums and gifts shall be clearly
identifiable as
such, and the conditions which are to be met to qualify for them shall
be
easily accessible and be presented clearly and unambiguously (sub c).
Finally,
Article 10 addresses information particularly related to electronic
contracting, such as about the different technical steps to follow to
conclude
the contract (sub a), and the technical means for identifying and
correcting
input errors prior to the placing of the order (sub c). Compliance with
this
series of information requirements already poses challenges for
ordinary
websites, let alone on the small screen of a smart phone. But there are
even more
information duties. Article 22 of the Services Directive 2006/123
defined
additional disclosure duties for service providers, such as about the
existence
of contractual clauses concerning the law applicable to the contract
and/or the
competent courts (sub g), and after-sales guarantee (sub h). Most
recent is the
Consumer Directive 2011/83 (amongst others replacing Directive 97/7 on
distance
selling) adding in Article 6(1) over 20 information requirements on the
main
characteristics of what is ordered (sub a), payment schemes (sub g), a
reminder
of the existence of a legal guarantee of conformity for goods (sub l),
etc.
It is
hard to communicate all this information via an ordinary website, let
alone if
an app is ordered via a smart phone. On the contrary, services via
smart phones
are often offered without hardly any information about the service
being
communicated. Information is central in our information society, and an
informed decision requires the right balance between information
overload and
too little information (Lodder 2014).
Obviously,
if someone wants to have this particular nice app, he is not really
interested
in the terms and conditions. This lack of interest can hardly be
remedied, but
the recipient of the service should at least have the opportunity to
become
informed. What information should be communicated and how the
information
should be communicated is difficult to determine since the existing EU
norms
were not drafted with app stores in mind. An exception is Article 8(4)
Consumer
Directive: “a means of distance communication which allows
limited space (…) to
display the information”, that restricts the information that has
to be
communicated.
What is
needed is a reconsideration of the current information requirements
landscape.
My suggestion is to develop a reduced set of necessary information, and
guidelines on how this information should be communicated on small
screens. In
addition to what has been addressed above, also information should be
communicated about privacy, security and advertisements.
National
laws will not always be effective, since app developers can be located
anywhere.
State regulation on a global scale will prove difficult, but maybe the
European
Union could play a leading role, and by creating a good solution for
all
parties involved realize global effect. The App stores of Apple and
Google seem,
due to their market share and global presence, the best actors to
address norm
enforcement. It is questionable whether they are willing and able to
act as
such.
Control has
diminished since Westin in 1968 indicated about ‘data
subjects’ that he
“balances the desire for privacy with the desire for disclosure
and
communication of himself to others”. Already in the early days of
Internet Ethan
Katsh claimed that privacy is an illusion. Privacy decreased ever
since, partly
due to actions by users themselves via social networks. However, also
online
privacy is still a fundamental right. Privacy rights cannot be waived
by
contractual agreement. There is a lot of data on smart devices of which
the
processing may significantly impact privacy of users as well as others
(Arabo,
Brown & El-Mousa (2012)), e.g.:
•
Location information;
•
Address books;
•
Unique device and
customer identifiers;
•
Credit card and
payment data;
•
History of phone
calls, SMS or instant messaging;
•
Music;
•
Photos;
•
Browsing history.
Through
the Application Programming Interface (API) apps can collect above data
continuously, and even can send emails or social network updates,
messages,
read/modify/delete SD card contents, record audio or use the camera.
App
developers should define the purpose (cf. Article 6(1)(b) Directive
95/46/EC)
for the processing of personal data, and maybe even more important
restrict the
collection and processing of personal data to what is necessary,
so-called data
minimisation cf. Article 6(1)(c). Then, in line with the above
discussion under
contracting, users should be adequately informed about the processing.
Security
is closely linked to privacy. Information and network security norms
and
principles justify specific attention in relation to the relevant
actors
involved, as these principles surpass just privacy interests. For the
majority
of apps security is highly relevant (Ghogare et al.
2012), with special attention to NFC payments. The European
Union proposed early 2013 a Directive on network and information
security in
which it is recognized under 3.1 legal basis:[2]
network and information systems play an essential role
in facilitating the cross-border movement of goods, services and
people. They
are often interconnected, and the Internet is global in nature.
Although
no particular attention is paid in this Directive to smart devices as
the main
points of Internet access, they naturally add to the transnational
nature of
security issues. Apps that are not developed meeting state of the art
security
requirements are a threat, not only to the device of the user but may
also
impact the national infrastructure. Another point related to security
is
necessary awareness of users, e.g. risks related to using unsecured
WIFI or
being connected to a WIFI spot without even knowing.
Security
of apps and smart devices only become more important, now smart phones
can be
used for payments and all kind of other sensitive services (put your
light on
at home, open your house and start your car).
Advertisements
used to be general communications, and personalized advertisements were
scarce
and costly. Internet added the personal dimension at a low price, with
spam as
the notorious and widespread example. Even more targeted to a person
are
behavioral advertisements or interest based advertising. Even if no
personal
data is processed, or at least that is the position by some, the nature
of such
advertisements can be infringing and even compromising. After sending
an e-mail
about a train trip to Rome, you get advertisements for hotels in Rome.
Or, according
to the urban legend parents found out that their son was gay due to
targeted
advertisements.
Smart
devices add a new dimension to targeted, personal advertisements:
location.
Push advertisements can be very personal: you pass a store and get an
offer
that is only for you. Law does not explicitly regulate this type of
advertising
(Leontiadis 2012). Existing norms cover the content of advertisements
(e.g.,
tobacco, alcohol), the medium used (e.g., TV or radio commercials) or
the means
employed (e.g., comparative and misleading advertisements). From a more
recent
date is the regulation of cookies, in particular related to tracking
cookies,
used for advertising purposes. There is a wide body of literature on
cookies related
to websites (e.g., Hoofnagle et al.
2012, Helberger 2013). Interestingly enough, the neutral definition of
cookie
in Article 5(3) Directive 2002/58 as “store information or to
gain access to
information stored in the terminal equipment of a subscriber”
means it also
applies to whatever information apps put on the smart device.
The
definition of information society services used in EU Directive 2000/31
on
e-commerce includes “normally remunerated for”. This is a
general EU law term,
and means that a service should relate to an economic activity. Payment
is not
necessary. For instance, you do not pay money for using a search
engine, but
advertisements compensate for the service you receive (Lodder 2002).[3]
Many free apps as well as paid apps generate income from
advertisements. In
case of free apps the use of in app purchases raises legal concerns
that need
to be addressed. Both the FTC[4]
and the EU[5]
urged apps stores and developers to be cautious with in app purchases,
also
because of children using smart devices.
Third
party advertisers may have access to user information, including the
user’s
location. An app developer can generate revenues by using code supplied
by
advertisers he can build into the app he develops. Even getting
revenues from
(physical) product selling is possible, as Mike Hines from Amazon
announced on
August 27, 2013:[6]
the Amazon Mobile Associates API, currently available
for Android (including Kindle Fire). The Mobile Associates API allows
developers to sell real products from the millions of items at Amazon,
whether
physical (i.e. toys, clothing) or digital (i.e. eBooks), from inside
their apps
or games while earning up to 6% in advertising fees from those
purchases.
The
built in code may show advertisements when using the app, but can also
collect
data and send them to the advertiser. This type of communication is not
always
transparent to users. Practical experiments, amongst others carried out
by some
of my students in 2013,[7]
show that the information communicated surpasses what users would
expect. For
instance, while not respecting their own terms the app Tinder shared
information of its users with the data mining company Kontagent.com. So
even if
contractual terms are communicated, users can be unaware of what really
is
happening. This demonstrates once more the need for normative
boundaries, the
question of course is who is going to create the norms and who is going
to
enforce them. This leads us to the cross-border aspect of using apps.
Apps are
not ordinary services delivered by a provider to a recipient. Rather a
wide
variety of actors is involved, with different roles and
responsibilities. The
parties do include but are not limited to the app developer, the buyer
of the app,
manufacturer of devices (the phone or tablet), the telecommunication
provider,
operating system developer, and app stores. Obviously, the app
ecosystem knows
many actors. The question then becomes, in particular in cross-border
situations, what legal norms do apply and to what actors. What legal
norms
apply to the Dutch smart phone user, ordering a ticket while in Cape
Town, for
a concert in Shanghai, from a New York concert promoter? What roles and
responsibilities do the various actors have against the background of
worldwide
and cross-border use of apps?
Law can
only be applied after jurisdiction is established. Typically,
jurisdiction
deals with territory, so what happens on the Internet should be linked
to a
particular country, or to be more precise: to an actor (person,
company,
government) and/or a computer. On the Internet information is
communicated from
one point to the other, from end-to-end. The moment what happens on the
Internet
(communication, dissemination of information) is linked to the physical
world, Internet law originates. Correctly
creating this link is a crucial but difficult step (Lodder 2013).
Grotius
(1583-1645) introduced the concept Law of the Sea that is now regulated
in the
1982 UN Convention.[8]
The basic idea is that a country has power over the sea for a
specified
number of miles from the coast. Most sea (about 40% of the world
surface),
called the high seas, does not fall under the jurisdiction of any
country. Some
people claim that the Internet should be treated as the high seas, as a
place
(e.g., Johnson & Post 1996):
Just as a country's jurisprudence reflects its unique
historical experience and culture, the law of Cyberspace will reflect
its
special character, which differs markedly from anything found in the
physical
world.
Others
(e.g., Goldsmith & Wu 2008) defend the position that on the
Internet
national law remains most relevant. In that perspective decisive is the fact
that any Internet communication in the end is taking place from a
physical
location, and jurisdiction can always be established.
However,
while a boat cannot be at the high seas and in the harbor at the same
time,
this is what characterizes Internet communication: Internet traffic is
in fact
in the harbor and at the high seas simultaneously. Both visions
(harbor, high
seas) as well as the combination (at the same moment high seas and
harbor) can
be defended, it depends on what perspective is taken (Kerr 2003), on
where the
emphasis is put. In the end, however, law
can only be applied if you decide on jurisdiction (Kohl 2010).
Jurisdiction
can be established at both ends, depending on the place (1) where the
communication originates and by whom; (2) where the communication is
received
and by whom. Some developments complicate this establishment, e.g. the
prominent cyber element of virtual worlds and social media, and varying
cloud
computing locations. One could say that due to cloud computing one of
the
harbors is on the move. Cloud computing turns the harbor into a
flexible spot
in terms of jurisdiction: it is not always clear where information is
coming
from, or at least the physical location varies. There is a lot of
literature on
law and cloud computing (Reed 2010, Millard 2013). This paper focuses
on the
other end of the Internet communication, flexibility due to the
mobility of
people.
Mobile
devices add a new dimension: they are moved from one place to another,
from one
country to another. The nation state, both for national and
international law
the main actor as it comes to drafting and enforcing norms, does not
match well
with the cross-border nature of the Internet. Sticking to the physical
location
would lead to application of different legal regimes during a car or
train
trip, and in the not so near future the same will apply to plane trips.
The
fact that people travel and pass various jurisdictions is not new, but
what is
new here is that the same app, is used on the same device, by the same
user,
but with different law being applied.
WhatsApp
is one of the most popular apps. Internet services are commonly free,
or at
least no direct costs are involved, and in this vein WhatsApp offers an
unlimited number of text messages to be sent to your contacts. Telecom
providers
charge for text messages, so they were not happy with this new, free
Internet-based
service. Interestingly enough, at first telecom operators did not
charge for
text messages, as a colleague and seasoned observer of the
telecommunication
market often refers to during lectures. In the first place because
telecom
providers did not expect people would be interested in sending such
short, 140
character messages. Second, the sending of text messages did not cost
additional bandwidth for it could easily be merged with the relative
voluminous
voice communication. In 1992 cell phone users sent on average less than
a
single message per month.[9]
The immense popularity of text messaging later turned this feature into
a cash cow.
The growing popularity of WhatsApp led the Dutch provider KPN to
proudly presenting
to their stakeholders that by deep packet inspection they could
identify what services
their customers were using:
We can measure the penetration of WhatsApp making us to
my knowledge the first operator in the world that implemented the
functionality
to identify streams.[10]
This
announcement was not received as enthusiastically as it was brought.
Instead major
criticism was raised, and the incident became one of the catalysts for
Dutch
Net neutrality regulation. Long before the European Parliament passed
in April
2014 Net neutrality Articles[11]
as part of the Connected Continent Regulation,[12]
the Dutch government enacted in 2012 Article 7.4a on Net Neutrality in
the
Telecommunication Act.[13]
Early 2014 KPN announced a rivaling service offering text messages to
be sent
over IP.[14]
Their service would be based on RCS (Rich Communication Service/Suite).
A year
before, in January 2013 the Dutch Data Protection Authority published a
report
on WhatsApp. They communicated in January 2013 “WhatsApp’s
violation of privacy
law partly resolved after investigation by data protection
authorities”. In
their press release from 28 January 2013:[15]
Privacy Commissioner of Canada (OPC) and the Dutch Data
Protection Authority (College bescherming persoonsgegevens, (CBP))
today
released their findings from a collaborative investigation into the
handling of
personal information by WhatsApp Inc., a California-based mobile app
developer.
(…) This marks a milestone in global privacy protection.
(…) especially in
light of today’s increasingly online, mobile and borderless world
(…) users (…)
do not have a choice to use the app without granting access to their
entire
address book. The address book contains phone numbers of both users and
non-users.
WhatsApp
made some improvements, according to the same press release:
In September 2012, in partial response to our
investigation, WhatsApp introduced encryption to its mobile messaging
service.
Before
that, the messages were not encrypted, so when intercepted could be
easily
read. Another point WhatsApp improved was the authentication of the
service:
WhatsApp has since strengthened its authentication
process in the latest version of its app, using a more secure randomly
generated key instead of generating passwords from MAC (Media Acess
Control) or
IMEI (International Mobile Station Equipment Identity) numbers (which
uniquely
identify each device on a network) to generate passwords for device to
application
message exchanges.
However,
the policy WhatsApp still applies and is considered by the Dutch DPA a
violation
of privacy is the use of phone numbers of people not subscribed to
WhatsApp. In
their terms of services formulated under their Privacy notice as:
In order to provide the WhatsApp Service, WhatsApp will
periodically access your address book or contact list on your mobile
phone to
locate the mobile phone numbers of other WhatsApp users
(“in-network” numbers),
or otherwise categorize other mobile phone numbers as
“out-network” numbers,
which are stored as one-way irreversibly hashed values.
The Dutch
Privacy authority indicated that by doing this WhatsApp violates
internationally accepted privacy principles:
Rather than deleting the mobile numbers of non-users,
WhatsApp
retains those numbers (in a hash form). This practice contravenes
Canadian and Dutch
privacy law which holds that information may only be retained for so
long as it
is required for the fulfilment of an identified purpose.
In February
2014 the Dutch DPA announced they may fine WhatsApp for they had not
reacted
yet to the above 2013 observations.[16]
An interesting question is whether the Dutch DPA has authority to do
so,
because WhatsApp is an American company. One could argue WhatsApp links
the
domain name Whatsapp.nl to a Dutch language version of Whatsapp.com.
According
to the EU Court of Justice:[17]
In order to determine whether a trader
whose activity is presented on its website (…) can be considered
to be
‘directing’ its activity to the Member State of the
consumer’s domicile, within
the meaning of Article 15(1)(c) of Regulation No 44/2001, it should be
ascertained (…) that the trader was envisaging doing business
with consumers
domiciled in the Member State of that consumer’s domicile, in the
sense that it
was minded to conclude a contract with them.
Use of
the language, Dutch in this case, is considered a strong indication for
a
service being directed to a particular country. It seems reasonable
that
service providers targeting customers in the Dutch language have to
comply with
Dutch (in this case EU) law, but this is not globally accepted. An
American
country can offer services, and as long as they are not established
within the
European Union they cannot be legally forced to comply with EU law, yet.
Also, in
their terms WhatsApp explicitly states they offer their service for the
US
market and that people from EU of Japan should be aware of the fact
their
service may not comply with local rules. Terms of Service under 8
states:
The Service is controlled and offered by WhatsApp from
its facilities in the United States of America. WhatsApp makes no
representations that the WhatsApp Service is appropriate or available
for use
in other locations. Those who access or use the WhatsApp Service from
other
jurisdictions do so at their own volition and are responsible for
compliance
with local law.
The take-over
by Facebook in February 2014 could be of influence, because Facebook
has an
office in Ireland and as a consequence is subject to EU law.
The case
of WhatsApp clearly shows the unsatisfactory consequences of applying
traditional rules of jurisdiction. As the DPA stated, the norms they
applied
are internationally accepted privacy principles. However, if the US law
does
not explicitly recognize these principles it is difficult to enforce
these
norms by the DPA. One could question what legitimization WhatsApp has
to apply
to EU users terms that conflict with democratic enacted EU norms.
WhatsApp can
claim it is the responsibility of the users, but this is a bit
naïve. If you
offer services on a global scale, you should be willing to accept
global, and
sometimes even local, norms. I expect over time law adapts to what I
would say
is a justifiable approach, viz. respecting fundamental as well as other
legal
norms applicable to user’s locality.
Music
and the Internet are intrinsically connected. Since the days of Napster
the
music industry has changed dramatically. The initial central server
based applications
in 1999 were followed by Peer-to-Peer services such as KaZaa and
Gnutella in
2000, and the bit-torrent protocol in 2001. The latter application was
made popular
or – depending on your perspective – infamous by the Pirate
Bay. All the
mentioned providers were based on file sharing, whether or not via
hyperlinks.
Whereas
the music industry concentrated primarily on fighting illegal trade,
the
technology company Apple launched in 2001 iTunes and this became the
first successful
remuneration model of online distribution of music. Presently music
streaming
services such as Spotify, and Netflix for videos, are gaining
popularity. The
concept no longer is based on sharing or downloading files, but bears
more
resemblance with radio. The main difference with radio is that the
recipient
can select the songs or albums she wants to listen to. The parallel can
be
drawn with an infinite juke box. The streaming services are offered via
Internet
connections, including apps on smart phones. One such app is Pandora.
Pandora
uses recommender systems to suggest music to listen to, based on music
you listened
to as well as user profiles. On their website the following notice can
be read:
Dear Pandora Visitor
We are deeply, deeply sorry to say that due to
licensing constraints, we can no longer allow access to Pandora for
listeners
located outside of the U.S., Australia and New Zealand.
This
notice is about the web service. The reason they could no longer offer
their
service was that they needed licenses from right management
organisations.
These organisations are nationally organized,[18]
and are not always very cooperative. Even if they were, this would mean
that to
offer Pandora within the EU, contracts with 28 collective right
management
organisations had to be concluded. Or as Manziotti (2011) puts it:
The unbearable complexity of online rights clearance
processes is a major problem for commercial users wishing to develop
and launch
pan-European online content services and to take advantage of the E.U.
cultural
sector as a whole.
This may
become easier in the future, since there are initiatives to develop
pan-European clearing (Hilty and Nérisson 2013). The
consequences of Pandora
not being able to clear the copyrights was a nuisance to users who
liked
Pandora outside the US, Australia, New Zealand. The mobility of devices
in
combination with the blocking of services by geo ID software leads to
users not
being able to use a service they have paid for while travelling. Or, as
more
and more users do abroad, they can use Virtual Private Network (VPN)
software
in order to circumvent the technical measures (Trimble 2012).
I cannot
find the terms of the Pandora app, and I am not sure whether the
Pandora app
can be used within the European Union. I presume you cannot use Pandora
abroad,
but to make my point it actually does not matter, so I discuss both
scenarios:
that you can use the Pandora app everywhere, and that you can use the
Pandora app
only in US, Australia and New Zealand.
First,
assume you cannot use the app outside the US. This means at least two
things.
The US user is no longer able to use his app once abroad. Even when
hiking or
on a bike trip near the Canadian or Mexican border, the app may
suddenly stop
functioning. The mobility of devices puts the rationale of geographic
enforcement of copyrights under pressure. Pandora has cleared
copyrights for the
US but what does the US mean? Pure physical territory, not people? Is
seems strange
that someone visiting the US can use the Pandora app as long as he is
in the
country, and a US citizen cannot use it outside the US. Is this because
GEO-blocking works on devices and not on people? Does technology
determines here
how legal rights are managed? Whatever the reason is, if the
enforcement would
be linked to persons strange situations would occur too. The US student
visiting Amsterdam could listen to Pandora while sitting next to his
Dutch
friend who would not be able to. The mobility of devices seems to beg
for
global oriented copyright norm enforcement. This brings us to the other
scenario.
Second,
assume anyone, anywhere could use the Pandora app. This would lead to a
strange
situation too. For users of smartphones it would make sense that they
could use
their Pandora app indifferent of their exact location. But if the
IP-ban would
still be enforced, it would be impossible to listen to Pandora via the
regular
website. Probably even Pandora would not work on the smart phone in
case the web
browser app was used, because then the regular website is visited. This
would
mean that enforcement would be localized depending on what device is
used, and
what program on that device. So on smart phones and tablets one could
listen to
Pandora as long as apps are used, as long as this app is not a web
browsing app.
On a laptop or desktop geography would still determine enforcement. So
someone
from the US could not listen to Pandora on his laptop while in
Amsterdam.
The
option to have national schemes and global enforcement would not work,
because
then it could lead to a situation in say Amsterdam or New York where
over 100
different legal regimes would be applied to the same app, on the same
location.
In case of copyright enforcement, mobile devices increase the need for
global
norms. The past showed that the development of global norms is not an
easy
endeavor. However, copyright has a good tradition with initiatives like
TRIPS
and WIPO. If we succeed in developing global norms, the question
regarding who
should enforce these norms remains. The country of origin principle
could be
the solution. Enforcement would then take place where the provider is
established, so the location where the provider of the service, notably
the
app, is initiated.
The last
example is about using apps when travelling abroad and being
criminalized for a
particular use of an app. Given the wide variety of apps, one might use
an app in
a country that forbids this use. Users will not necessarily be aware of
this. It
depends on the country whether tourists or business men would be
prosecuted because
of the apps they use, but it is not unthinkable. As long as countries
being
visited do not enforce their norms on strangers, there is not really a
problem.
But what if they do? One of the central principles in criminal law is
lex certa,
and the question is how someone can know about the criminal nature of
activities carried out by apps on a smart phone.
People
travelling abroad always should inform themselves about local norms.
One could
argue that the devices are physically present on a foreign territory,
but from
a jurisdiction perspective one might as well consider the smart device,
either
a communication tool used anywhere irrespective of location or a
private
instrument governments should not interfere with anyway.
However,
all countries have the power to prosecute people physically present on
their
territory. Therefore it is possible that they decide to prosecute
foreigners
not even being aware of doing something wrong with their smart device.
Who
should warn them? Should the country at the border provide an overview
of the
basic rules? This is not common practice, and I would not expect
countries
would be willing to do that regarding apps. Maybe it should be the task
of the home
country, or even on a higher level like the European Union, to warn for
use of
certain apps or particular conduct in specified countries. For the Arab
peninsula it may be wise to inform people about in particular speech
and
religion related issues.
The
example I want to use here is about the currently popular dating app
Tinder.
Assume someone is travelling to Russia, would he run a risk if his
settings are
on either male looking for male or female looking for female? As a
sample app I
use the special dating app for the Gay community called Grindr.
In 2013
Russia passed the anti-gay propaganda law, or as it is officially
called
“propaganda of nontraditional sexual relations to minors”.
Assume a 19 year old
gay student visits Moscow, starts his Grindr app, likes a particular
boy that appears
to be 17, and starts chatting with this boy. Note that the use of
electronic
media, e.g. apps on a smart phone, multiplies a possible fine by 10-20:
If
you’re an alien. Foreign
citizens or stateless persons engaging in propaganda are subject to a
fine of
4,000 to 5,000 rubles, or they can be deported from the Russian
Federation
and/or serve 15 days in jail. If a foreigner uses the media or the
Internet to
engage in propaganda, the fines increase to 50,000-100,000 rubles or a
15-day
detention with subsequent deportation from Russia.[19]
Of the
discussed cases this may be the least problematic. Obviously not in
terms of
possible consequences, but in terms of remedies. Ministries of foreign
affairs
could inform people when travelling to Russia. Maybe incidents in other
countries with people being criminalized when using apps could be
collected and
communicated to travelers via, e.g. ministries of foreign affairs. It
is always
better not to wait for incidents to happen, so if people know about
possible
dangers of using, in particular popular, apps this information should
be widely
communicated, with an active role for governments.
As for
the Grindr app, a possibility could be that the provider of the service
sends
an in app-message the moment he finds out that the user is on Russian
territory. It is questionable whether such a built in feature can be
demanded
from the provider of the app.
At the
time of the Olympic Games in Sochi users of
the
app Hunters, a Russian gay hook-up app pretty similar to the
American
app Grindr, received on 1
February 2014 the
following message: [20]
You will be arrested and jailed
for gay propaganda in Sochi according to Russian Federal Law 135
Section 6
It is not known who the sender of this message was, but
it
could have been hackers and even the Russian government. It has
been reported that accounts were blocked for a period to end after the
Olympics:[21]
Anti-gay hackers have reportedly shut
down more than 70,000 accounts on a Russian gay dating app and
threatened its
users with arrest.

A message similar to the above, more friendly phrased of
course, could be sent be either the provider of the app or, e.g., the
ministry
of foreign affairs of the home country of the user. In the latter case
the
message should be of a more general nature. Currently ministries do
warn people
for particular countries, and they may adapt their activities to the
use of
apps. In the Netherlands the ministry of foreign affairs is working on
apps to
inform their citizens abroad, as well as helping them to get in contact
with
each other in a case of catastrophes. Based on voluntary subscription
an app
could be offered that warns for use of certain apps depending on the
country where
you are travelling. The sending of information about what is and is not
allowed
could be coordinated on a global scale, e.g. by a UN agency.
The Internet
has challenged the legal system from the moment it became widely
available in
the 1990s. The European Union has been very active in drafting norms to
harmonize law on electronic contracting, privacy and security. This is
a good
first step towards the development of global norms, though one should
not
expect that all countries in the world accept the legal framework
developed by
the European Union.
The
mobility of people, and their smart devices they take everywhere,
including
abroad, begs the question whether the legal norms applicable to the
apps being
used should really vary depending on the physical location. The users
of smart
devices, e.g. tourists and business men, normally would not realize or
expect
that apps do things with the information on their phones not allowed in
their
home country, apply terms that are detrimental, and in the worst case
may get
them in jail.
In the
case of WhatsApp the Dutch Data Protection Authority claimed to apply a
global
norm, viz. internationally accepted privacy principles. The Pandora
app, and
services as Spotify and Netflix, clearly is a case in point of global
oriented
copyright norms. The criminal law case on Grindr is of a different
nature, in
that local norms are applied. The harmonization of substantial criminal
law is
not very realistic, probably harmonization of the not discussed
procedural
criminal law is sooner to be expected but still difficult.
It may
be a matter of time before providers of apps comply with local norms,
just as
we have seen happening on the Internet, where providers such as Google,
eBay
and Yahoo do comply. I expect over time law adapts to what I would say
is a
justifiable approach, viz. respecting fundamental as well as other
legal norms
applicable to user’s locality. It would be better though, in
particular in the
light of users that travel, if global norms are developed.
In the
discussion of WhatsApp it was argued that it does make sense for a
provider to
comply with democratically drafted norms that are applicable to the
users of
their app. In the area of privacy and copyright, as well as for the not
discussed contracting, advertisements and security, the cross-border
use of
apps could stimulate the development of global norms. One way this may
be realized
is that EU norms are accepted by countries outside the EU.
If we do
succeed in developing global norms, the question regarding who should
enforce
these norms remains. The country of origin principle could be applied.
Enforcement would then take place where the provider is established, so
the
location where the provider of the service, notably the app, is
initiated. App
stores could play a crucial role in enforcing these norms. It may even
turn out
that the normative standards App stores set become a global standard.
Whatever
happens in the future regarding norms for smart devices and apps, I
expect
globalization to strengthen due to the mobility of users, and global
norms to
increase.
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[1] CLI -
Center for Law and
Internet, Department Transnational Legal Studies, Vrije Universiteit
Amsterdam
& SOLV attorneys-at-law Amsterdam. I want to thank the referees and
the
audience at the Bileta conference in April 2014 where a draft version
of this
paper has been presented.
[2]
DIRECTIVE OF THE EUROPEAN
PARLIAMENT AND OF THE COUNCIL concerning measures to ensure a high
common level
of network and information security across the Union, 7.2.2013,
COM(2013) 48
final.
[3]
Confirmed by the European Court
of Justice on 11 September 2014, case C‑291/13:
“must be interpreted as
meaning that the concept of ‘information society services’,
within the meaning
of that provision, covers the provision of online information services
for
which the service provider is remunerated, not by the recipient, but by
income
generated by advertisements posted on a website.”
[4] FTC Sues Amazon Over In-App Purchases by Children, Wall
Street
Journal 10 July 2014.
[5] In-app purchases: Joint action by the European Commission and
Member
States is leading to better protection for consumers in online games,
http://europa.eu/rapid/press-release_IP-14-847_en.htm, 18 July
2014.
[6] Mike
Hines, Announcing the
Amazon Mobile Associates API—Earn Advertising Fees by Selling
Products from
Amazon in Android Apps and Games, Amazon Blog 27/08/2013
[7]
Experiment carried out November
2013 by Sandy Pronk, Samuel Wiegerinck and Gregory Van Zetten.
[8] United
Nations Convention on the
Law of the Sea of 10 December 1982.
[10]
Webwereld 12 May 2011
[11] Colin
Mann, European Parliament
passes telecoms reform package, http://advanced-television.com/2014/04/03
[13] Stb.
2012, 235; Stb. 2012, 231.
[16] http://www.nrc.nl/nieuws/2014/02/25/cbp-dreigt-met-dwangsom-tegen-whatsApp-vanwege-privacyschending/
[17] On 7
December 2010, joined Cases
C‑585/08 and C‑144/09 (Pammer & Alpenhof).
[18] See a
column pleading for Pandora
services in the Netherlands by Menno Heerma van Voss, http://www.solv.nl/weblog/red-pandora/4571